Family. God's love. Making things pretty. Fun travels and good conversation. That's what makes Paulette tick — and as the daily heartbeat of Hadassa, it shows in everything she touches.

Berdine is a creative and visionary pillar. She is the faith-filled, farm girl with a deep passion for family, traveling and giving others hope.

Our friendship goes all the way back to our first year at university, when our moms (not us!) sat next to each other at orientation and decided we needed to be friends. Turns out, our moms were onto something — our hearts were aligned long before we knew it.

Since then we've done life together: shared loss, comforted heartache, cheered each other on through the hard seasons, and celebrated every milestone along the way.

What started as a "prearranged" friendship became one of God's sweetest, longest-running gifts and now we also own a clothing brand.

We share a love for colour, feminine fits, vibrant prints and stand-out styles. Every piece we dream-up, design and create tells a story of God's love for you.

We're passionate about encouraging women through clothes and supporting South Africa's local industry.

Hadassa isn't just about us — it's your journey too. We want you to feel beautiful inside and out when wearing Hadassa. It's about bringing to light what's been buried, celebrating the beauty God created in you, and clothing one another in grace, every day.

We're so glad you're here. Come journey with us.

Love, Paulette & Berdine